“`html

Roger Vivier to Unveil 1 New HQ at Paris Fashion Week

Paris, France – In a move that signals a bold new era, the legendary French luxury house Roger Vivier has announced it will unveil a spectacular new global headquarters during the upcoming Paris Fashion Week. This monumental opening is set to be one of the most anticipated events on the fashion calendar, blending the brand’s storied past with a visionary future under the creative direction of Gherardo Felloni.

The new headquarters, or ‘Maison’, promises to be more than just a corporate office; it is designed as an immersive world of Vivier, a physical embodiment of the elegance, artistry, and playful sophistication that define the brand. For a house that has shod the feet of royalty and icons for decades, this new home marks a significant milestone in its modern renaissance.

A New Chapter for the Iconic Roger Vivier

Since its founding in 1937, Roger Vivier has been a cornerstone of Parisian luxury. The founder, Monsieur Roger Vivier himself, was dubbed the “Fabergé of Footwear,” an innovator who gave the world the stiletto heel in the 1950s and the iconic buckle pump in 1965 for Yves Saint Laurent’s Mondrian collection. These creations are not just shoes; they are pieces of fashion history, celebrated for their architectural grace and artistic flair.

The decision to establish a new, consolidated headquarters represents a major strategic investment. It centralizes the brand’s creative, commercial, and communication teams under one magnificent roof, fostering a more cohesive and dynamic environment. This move is a powerful statement of intent, reaffirming the brand’s status as a premier player in the high-luxury accessories market. The new Maison will serve as a global hub, reflecting the brand’s strength and ambition for future growth. Read more about the enduring power of heritage luxury brands.

This new chapter is about building on a formidable legacy. By creating a physical space that is as inspiring as its collections, Roger Vivier is ensuring that its story of elegance and innovation continues to be told in the most compelling way possible.

Inside the New Roger Vivier Maison

While details are being kept under wraps until the grand reveal, sources suggest the new headquarters is located in a prestigious Haussmannian building in the heart of Paris, likely within the golden triangle. The interior is expected to be a masterclass in design, meticulously curated to reflect the brand’s unique aesthetic: a blend of 18th-century opulence and mid-century modernism, filtered through a contemporary, playful lens.

Insiders hint at several key features within the expansive space:

• A Private Salon: An exquisite, appointment-only salon for VIP clients, offering a bespoke shopping experience surrounded by haute couture creations.
• The Archives: A climate-controlled room dedicated to preserving thousands of original sketches, prototypes, and iconic shoes from Monsieur Vivier’s personal collection.
• The Atelier: A visible workshop where artisans can be seen crafting the next generation of Vivier masterpieces, highlighting the brand’s commitment to exceptional craftsmanship.
• A Digital Content Studio: A state-of-the-art studio designed for creating the brand’s whimsical and engaging digital campaigns.

The design will undoubtedly pay homage to the brand’s signature codes—the iconic buckle, the Choc and Virgule heels, and a vibrant color palette. It’s envisioned as a “living” space, one that will host presentations, client events, and artistic collaborations. More than an office, it will be a destination. For more on Parisian architecture, see the latest in Architectural Digest France.

Gherardo Felloni’s Vision Comes to Life

The new Maison is very much a reflection of Creative Director Gherardo Felloni’s transformative vision for Roger Vivier. Since his appointment in 2018, Felloni has masterfully reinvigorated the brand, infusing it with a sense of joy, theatricality, and modern relevance while remaining deeply respectful of its heritage.

Felloni, an avid collector of antique jewelry and opera enthusiast, brings a multi-layered creative approach. His collections are narrative-driven, often presented through charming short films and immersive events that transport the audience into the whimsical world of Vivier. The new headquarters is the ultimate stage for these stories to unfold.

“This Maison is a dream come true,” Felloni is quoted as saying in a preliminary press statement. “It is a place where the past, present, and future of Roger Vivier can coexist. We wanted to create a space that is not just beautiful, but full of life, energy, and creativity—a home for our team, our clients, and our friends.” This new space will undoubtedly empower Felloni and his team to push creative boundaries even further. Explore our in-depth profile on Gherardo Felloni.

The Paris Fashion Week Unveiling

The official inauguration is scheduled to take place during Paris Fashion Week, ensuring maximum visibility and impact. The event is poised to be an exclusive affair, with a guest list comprising top international press, influential buyers, celebrities, and loyal high-profile clients. This strategic timing leverages the global fashion community’s presence in the city, making the new Maison the talk of the town.

Instead of a traditional runway show, the brand is planning an immersive presentation that will guide guests through the various rooms of the new headquarters. Each space will tell a part of the Vivier story, showcasing the new collection alongside archival treasures. This format allows for a more intimate and engaging experience, perfectly aligned with the brand’s narrative-driven marketing approach. To follow the official schedule, visit the Fédération de la Haute Couture et de la Mode.

The unveiling is more than a party; it’s a strategic launch. It firmly anchors the Roger Vivier brand experience in a physical location that guests can visit, creating a powerful connection between the product, its history, and its contemporary expression.

The Legacy and Future of Roger Vivier

Ultimately, the opening of the new headquarters is a testament to the enduring legacy and bright future of Roger Vivier. It honors the genius of its founder while providing a dynamic platform for the brand’s evolution under Gherardo Felloni. In an increasingly digital world, investing in such a magnificent physical space is a bold declaration of the importance of craftsmanship, client experience, and brand storytelling.

This new Parisian home is not just bricks and mortar; it is the heart of the Vivier universe. It’s a place where shoes are not just accessories, but objects of desire and art. As the doors open during Paris Fashion Week, the world will be watching as Roger Vivier steps confidently into its next glorious chapter, proving that true elegance is, and always will be, timeless.

“`